<h3>Which style of clothing photography would best suit your eCommerce business?&nbsp;</h3>
When it comes to clothing photography, having high quality images on your eCommerce site is vital.

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One of the main drawbacks of selling online is that customers do not have&nbsp;the ability to experience a product in the same way that they would in a retail shop. Having the ability to zoom in and examine the quality of products is something which many online shoppers have now grown accustomed to.&nbsp;

To allow your customers to make a more informed decision when making a purchase, it is important to supply high quality images of your products.&nbsp;Not only can this increase the likelihood of them completing the purchase, however it can also lead to a reduction in your returns rate.

Below our team of professional photographers have outlined the three main methods of clothing photography, supported by a few recent example images that we have shot :)
<h3>Flat Lay Photography:</h3>
Currently on trend for many retailers, <span style="color: #00ccff;"><strong><a style="color: #00ccff;" href="https://envato.com/blog/flat-lay-go-away-analysis-popular-photo-trend/">flat lay</a></strong></span> images consist of shooting products from directly above. Often styled in a minimalistic fashion against a bright coloured background, this style of imagery is sure to catch the customers eye.

From a visual merchandising point of view, folding garments in an organised and symmetric fashion is a popular trait of this style. Whilst adding in accessories and props can also help you to up-sell more of your products.

Because of this we are seeing huge demand for flat lay's, and not just for clothing. This type&nbsp;of imagery works great for social media marketing, web design and email banners.
<h3><img class="alignnone wp-image-1392" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-flaty-lay-1.jpg" alt="clothing photography flat lay" width="801" height="801"></h3>
<h3><img class="alignnone wp-image-1390" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-flat-lay.jpg" alt="flat lay photography" width="801" height="801"></h3>
<img class="alignnone wp-image-1401" src="https://uniquecapture.com/wp-content/uploads/2019/06/2018-09-26-Tinware44126-1024x1024.jpg" alt="flat lay product photography" width="800" height="800">
<h3>Ghost Mannequin (Also Invisible Mannequin Photography):</h3>
Unlike flat lay photography, this method is a great way for customers to see the shape of a garment and visualise how the item will look when being worn. <span style="color: #00ccff;"><strong><a style="color: #00ccff;" href="https://uniquecapture.com/ghost-mannequin-service/">Ghost mannequin</a></strong></span> images are created by completely removing the mannequin from the image in post production.

It requires great attention to detail with a variety of tips and tricks to ensure each item hangs correctly. When using experienced photographers and talented re touchers, this method would offer the most consistency to your images. &nbsp;

As a studio we are equipped with mannequins of all ages, genders and different body builds.

<img class="alignnone wp-image-1395" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-1.jpg" alt="clothing photography ghost mannequin" width="800" height="800">

<img class="alignnone wp-image-1394" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-3.jpg" alt="ghost mannequin" width="801" height="801">

<img class="alignnone wp-image-1393" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-2.jpg" alt="invisible mannequin" width="801" height="801">
<h3>Model Clothing Photography:</h3>
Much like using a mannequin, having a model highlights the shape of the item and how it would fit on a person. Many retailers are also choosing to add in specific details such as model height and garment sizes, as this can give a more accurate representation of how the item will fit.&nbsp;

In terms of merchandising, using a model gives you the opportunity to display a complete outfit equipped with accessories and footwear.&nbsp;When styled correctly, this is highly beneficial to customers as they can visualise what to wear with a particular garment.&nbsp;As well as this, by displaying other items that you sell you can potentially increase your average transaction value.

To promote your brand and clothing it is best to choose a model which best represents your target audience.&nbsp;We work with a variety of local models and modelling agencies. We also have the capabilities to put out casting calls of our own for models with any specific requirements.&nbsp;

<img class="alignnone wp-image-1400" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-model-1.jpg" alt="clothing photography model 2" width="801" height="1121">

&nbsp;<img class="alignnone wp-image-1397" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-model-lifestyle-1.jpg" alt="lifestyle model" width="801" height="1121">

<img class="alignnone wp-image-1396" src="https://uniquecapture.com/wp-content/uploads/2019/06/clothing-photography-model-lifestyle.jpg" alt="model lifestyle" width="799" height="571">
<h3>Not sure what style is best for you?&nbsp;</h3>
If you are still unsure what method of photography would best suit your brand, feel free to <span style="color: #00ccff;"><strong><a style="color: #00ccff;" href="https://uniquecapture.com/contact/">drop us an email or give us a call!</a></strong></span> :)&nbsp;